Merchandising Done Right!!
You Never Get a Second Chance at a First Impression
AMP hires professional photographers and uses only the best equipment to ensure that each vehicle is captured in the best light possible. Merchandising is more than just great photography that showcases all the most popular features. It is catching the shopper’s eye with informative overlays, effective dealer branding and an appealing main photo. Customers are spending less time in the dealership and more time researching online. AMP lets the dealer put the digital test drive in the buyer’s hands through live walk around video, pictures to video and 360 spins.
Generate excitement
The second piece to the merchandising puzzle is to have engaging custom comments with the most in-demand options listed prominently where the buyer can see them without having to put forth effort. Not only does this create transparency, it improves overall website performance and makes vehicles searchable by option on both the dealer website and third party sites.
Close the deal
To really add value to the vehicle, transparency to the transaction and make the salesperson’s job much easier, utilize Recon Champion. By using our technology to pull the positive services and corresponding values from the Repair Order and transferring them to the comments, the buyer can tell from a service and dollar perspective what sets your vehicle apart from your competition.